Built for Companies That Have Outgrown Generic Logistics
Simplified, accountable logistics run by experienced teams—not layers of managers and reports.
Most logistics providers are built to scale volume.
SimPL was built to scale clarity, accountability, and expertise
After years inside large transportation organizations, the leadership team saw the same issues repeat: standardized solutions applied to unique supply chains, rotating account teams, and decisions made far from the freight. As complexity grew, ownership faded—and execution suffered.
Complexity is the enemy of execution.
SimPL means removing what doesn’t improve execution, so your team can focus on what actually moves freight well.
Many transportation programs grow harder to manage over time—more vendors, more reports, more exceptions, more handoffs. That complexity doesn’t add control. It adds risk.
Keeping it SimPL means building programs that are easy to understand, easy to manage, and easy to hold accountable—without sacrificing performance.
What SimPL looks like in practice:
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Clear ownership
Every decision has a responsible owner. No guessing. No finger-pointing. -
Fewer handoffs
One accountable team stays involved from design through execution. -
Relevant reporting
Metrics focus on service, cost, and risk—not noise. -
Purpose-built workflows
Processes are aligned to how your freight actually moves, not generic templates. -
Straight answers
Issues are surfaced early and addressed directly. No spin. No surprises.
Learn how Simplicity improves execution.
A More Direct Way to Manage Transportation
Managed transportation fails when it becomes overly complex—when too many people touch the freight, too many reports cloud decision-making, and accountability gets diluted.
Here, transportation programs are designed and managed by experienced operators, analysts, and leaders who stay close to execution. The same people who help build the solution remain involved after go-live, ensuring performance holds as conditions change.
No unnecessary layers.
No disappearing act.
This is where most providers step back.
We step in.
Bill Jackson
Founder
Leaders in simplifying complexity, Bill’s approach delivers clarity where other providers create confusion.
Bill built the organization around operational accountability rather than scale. His philosophy is straightforward: transportation works best when decisions are made by people who understand both execution and financial impact.
That mindset shapes how programs are designed, managed, and supported—long after onboarding.
Jennifer Armstrong
Senior Director of Operations
Her teams consistently improve on-time service metrics and reduce routing complexity.
Jennifer leads Truckload operations with a hands-on, solutions-driven approach. Since joining in 2019, she has played a key role in strengthening operational efficiency while developing teams that take ownership of results.
Her background across HR, IT, and finance allows her to connect people, process, and performance in real-world logistics environments. She holds bachelor’s degrees in Biochemistry and Business from North Carolina State University.
Gabriella Slowey
Director of Analytics
Her analytical insights drive measurable improvements in cost control and network performance.
Gabriella leads analytics with a focus on turning complex data into clear, actionable decisions. Her work spans supply chain analysis, financial modeling, and solution design—helping customers understand not just what’s happening in their network, but why.
She holds a bachelor’s degree in Mathematics from Centre College.
Susie Hicks
Vice President of Accounting
Financial clarity that aligns transportation strategy with measurable business outcomes.
Susie brings decades of financial leadership across manufacturing and service organizations. Her experience ensures financial discipline, transparency, and alignment between transportation strategy and business outcomes.
She holds a bachelor’s degree and an MBA from Meredith College and is a licensed CPA.