The Control Tower
A people-led operating model that governs freight when complexity outpaces control. Built on enterprise-grade control tower technology. Differentiated by experienced people accountable for outcomes.
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Centralize your freight operations with a people-led Control Tower that delivers confidence, not just data.
As transportation networks grow, freight becomes harder to manage. More locations, more vendors, and more exceptions lead to fragmented visibility and blurred accountability.
The SimPL Control Tower is not just another software dashboard; it is a governed operating model run by experienced professionals who ensure your freight is managed, not just monitored.
Without people accountable for decisions, a control tower is just a screen
Short, informal conversation.
No prep required.
Complexity Has Outpaced Structure
Most organizations reach a tipping point where traditional management fails. You might recognize these signals:
Operating in Silos: You manage multiple locations without central transportation control.
Scattered Data: Information lives in disconnected spreadsheets, broker portals, and carrier systems.
Inconsistent Execution: Staff turnover disrupts your standard operating procedures.
Reactive Management: Claims and accessorial charges feel unavoidable rather than manageable.
Budgeting by Guesswork: Financial planning is based on estimates rather than solid forecasts.
Over time, these issues show up as leadership losing confidence in the numbers - and teams spending more time defending results than managing freight.
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Not Sure if a Control Tower is the
Right Next Step?
Before committing to new technology or operating models, we built a short diagnostic to help teams assess whether freight challenges reflect normal growth - or a true control gap that requires governance.
2 minutes. No sales pitch.
Immediate results.
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One Governed View of Transportation
Our SimPL Control Tower is built on the same enterprise-grade transportation technology used by the largest providers - the difference is how it’s governed and operated day to day.
- 14.9% Savings: Organizations operating within the SimPL Control Tower average approximately 14.9% in transportation savings in the first year, driven by disciplined use of technology, carrier governance, and experienced oversight.
- Centralized Financials: Unified freight billing, audit, and payment processes so costs are explainable, not guessed.
- Total Visibility: Track-and-trace visibility across all modes, so teams know what's happening before it hits the dock.
- Performance Metrics: Clear carrier service tracking and scorecards.
- Root-Cause Analysis: Deep dives into claims activity and recurring issues.
- Rate Management: Structured rate governance across truckload, LTL, and specialty freight.
Our founder Bill Jackson explains how SimPL combines
enterprise-grade technology with experienced human oversight inside the control tower.
The Control Tower, Explained
Why software alone isn’t enough - and how people stay accountable when freight gets complex
Technology enables visibility. People ensure outcomes.
Within the SimPL Control Tower, experienced professionals work as an extension of your team to:
The system supports the work.
The people own the result.
If you already know a control tower is on the table, we’re happy to talk through how this people-led model works in practice.